You’re probably familiar with this scenario: You log onto Facebook, post a cool factoid of the day for your community to process during their morning coffee break. And, by 3pm, among the dozens of comments and likes your post has generated, there it is—a random comment along the lines of: “I ordered my product last week, but I haven’t received it yet!” or “I tried to order one of your products but the order won’t go through.”
As business owners, we must accept the fact that our online presence opens us up to 24-hour customer service requests. They come in as emails, Facebook wall posts, Tweets, and even instant chats on Facebook and Google. And, if you’re not prepared for these requests, you could risk harming valuable customer relationships in front of your entire community—a community full of existing or potential customers. It’s critical that you and your team maintain a high standard when handling customer service issues via social media
And that’s what today’s article is all about. (Click here to read more…)
Posted on February 16, 2012 by Ali Brown
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“Only a Few Hours Left—Have You Watched My Sample SHINE Video?”
As you know, I recently made a BIG announcement about SHINE 2012, and that is that I’m taking a break this year. I’ll be using this extra time to work with my Elevate members, speak at many other events around the country, work on my new book, and some other personal projects.
While it was a hard decision, I’m excited at what else this year will bring! And there’s actually some GREAT NEWS in this for you…
For the FIRST TIME ever, I’m giving you the chance to experience SHINE again and again at home—without having to travel! It’s all in my SHINE Deluxe Set. (Click here to read more…)
Posted on February 13, 2012 by Ali Brown
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“Why Do Women Take Business So Personally?” by Ali Brown
A few weeks ago, a woman named Anna freaked out on my Facebook page that I had referenced a certain well-known person as a brand.
She wrote, “… People are NOT brands, and people are not products… dehumanizing a person to a brand or a product is something that offends me… ”
I nicely pointed out that of course I’m not saying that person is not a human being! I was referring to the business perception and packaging of that person. But it still got Anna’s goat. She would not stop being offended by it. In fact, I bet you she is still steamed up about it. Pretty amazing. (Click here to read more…)
Posted on February 9, 2012 by Ali Brown
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Ask Ali:”Is There a Nice Way to Tell People That I Need to Charge Them for My Time? “
Question: Now that I’m becoming more known, people are asking if they can schedule a call with me to learn how I’ve “done what I’ve done.” But that’s my value. Is there a nice way to say that?
—Angelique Rewers, Cockeysville, Md.
Ali’s Answer: ”Ahh yes, the “Do you just have an hour or two, so I can pick your brain?” Welcome to success, Angelique. The good news is, you’ve got what others want. The bad news is, get ready for them all to want it for free. Of course we all want to share and inspire. What we want to avoid are success vampires. Most people aren’t consciously trying to drain you—they simply want to learn. Your mission, should you accept it, is to give them what they want, but also make sure you are making a living. (Click here to read more…)
Posted on February 9, 2012 by Ali Brown
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A few days ago, the Fox News website published a feature on the health benefits of working from home. They interviewed me and I shared the positive impact that having a home office has had on me and my employees. You can read the article here.
